Tracking & attribution guides
Practical troubleshooting for redirects, attribution, pixels and tag management, written around the checks performance marketers need before and after launch. Each guide connects a common tracking symptom to the route, deployment and consent layers that can cause it.
What this page covers
- Audit the full landing-page route before paid traffic starts.
- Troubleshoot GA4 page_view collection and Google Tag Manager deployment in a repeatable order.
- Find the redirect hop that removes UTMs or other campaign identifiers.
- Review Meta Pixel visibility in the context of consent, triggers and the actual destination page.