GA4 page_view Not Firing
Treat the problem as a chain rather than a single GA4 setting. First confirm you are testing the correct final URL, then verify that the Google tag or GTM container is actually published and visible, and only after that investigate event configuration and reporting.
What this page covers
- Confirm the campaign route ends on the page you are debugging and the measurement ID belongs to the intended GA4 property.
- Verify the published Google tag or GTM container rather than relying on a preview workspace.
- Check consent behavior and GTM triggers that can delay or prevent Analytics from loading.
- Use realtime or debug surfaces for implementation testing because standard GA4 reports can lag.
- Look for duplicate Google tags, multiple GTM containers or mixed hardcoded and tag-manager deployments.