UTM Parameters Lost After Redirect
The common pattern is simple: the first URL contains UTMs, a redirect sends the browser to a clean hard-coded destination, and the final page receives none of the original query string. The page still works, but analytics loses the campaign context.
What this page covers
- Test with obvious UTM values so changes are easy to recognize across the route.
- Record every redirect and identify the first hop that removes or rewrites the query string.
- Check shorteners, vanity domains, geo routing, locale logic and affiliate redirectors for parameter forwarding.
- Retest from the exact public campaign URL after changing redirect rules, not only from the destination page.