AdVault/Tools/UTM Parameter Checker
UTM PARAMETER CHECKER

UTM Parameter Checker

Check the campaign parameters in a URL before you send paid traffic.

UTM parameters tell analytics platforms where a visit came from. A missing, malformed or dropped parameter can turn a perfectly good campaign into unattributed traffic. Use the quick read below, then run the URL through AdVault to see whether those parameters survive redirects to the final landing page.

Check a campaign URL

Free, no signup. Redirects, UTMs and tracking tags in seconds.

3 free scans a day. The full report adds browser verification, events and AI advice.

A campaign URL you can check

https://example.com/offer?utm_source=meta&utm_medium=paid_social&utm_campaign=autumn_launch

In this example, source is meta, medium is paid_social and campaign is autumn_launch. If a redirect lands on https://example.com/offer without those parameters, the route has lost that campaign context. Read the tags here first, then use the full scan to compare the submitted and final URLs. Missing UTMs alone do not prove that every analytics or ad platform will lose attribution.

WHAT THE CHECK COVERS

Signals worth verifying before you scale traffic

  • utm_source, utm_medium and utm_campaign presence
  • Optional utm_content and utm_term values
  • Campaign parameters preserved or lost after redirects
  • Final destination, HTTP status and redirect chain
  • Tracking platforms and page-load signals visible on the landing page
WHY ADVAULT

One URL, one connected audit

Single-purpose browser extensions can tell you whether one tag is present. AdVault adds the context around it: where the click really lands, what redirects happen first, which campaign parameters survive and what other signals are visible on the destination.

Run a complete scan →
COMMON PROBLEMS

What can go wrong

These are common implementation patterns to review when campaign data looks wrong or a platform stops reporting the signal you expect.

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Missing source or medium

Traffic can be grouped into the wrong channel or become difficult to attribute.

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UTMs lost after a redirect

The click starts tagged but the final page no longer contains the campaign context.

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Inconsistent naming

Meta, facebook, Facebook and fb can fragment reports into separate sources.

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Click IDs without UTMs

Ad platforms may still attribute conversions, while your analytics reports remain harder to read.

FAQ

UTM Parameter Checker questions

What UTM parameters are normally required?

For most campaigns, utm_source, utm_medium and utm_campaign form the useful minimum. Content and term are optional but valuable for creative and keyword detail.

Can a redirect remove UTM parameters?

Yes. Redirect rules, link shorteners and destination rewrites can drop or replace query parameters. AdVault checks the submitted URL and the final destination so you can compare them.

Does the UTM checker change my URL?

No. The quick read only parses the URL in your browser. A full AdVault scan follows the live destination without modifying the page.

RELATED TOOLS

Keep checking the funnel

META PIXEL CHECKERFacebook Pixel CheckerOpen →GOOGLE TAG MANAGER CHECKERGoogle Tag Manager CheckerOpen →CONVERSION TRACKING CHECKERConversion Tracking CheckerOpen →

When a signal needs investigation

SCAN. DETECT. OPTIMIZE.

Turn the checker into a full campaign audit.

Start free and carry this URL into AdVault to inspect the live destination, redirects, tracking and observable events.