UTM Parameter Checker
UTM parameters tell analytics platforms where a visit came from. A missing, malformed or dropped parameter can turn a good campaign into unattributed traffic. AdVault helps you read the campaign tags first, then check whether the same values survive redirects to the final landing page.
What this page covers
- Check utm_source, utm_medium and utm_campaign, plus optional utm_content and utm_term values.
- Compare the submitted campaign URL with the final destination after redirects.
- Identify whether marketing parameters were preserved, removed or rewritten on the route.
- Use consistent source and medium naming so analytics reports do not fragment the same channel into separate values.