Landing Page Tracking Checklist
The visual landing page is only one part of campaign readiness. Tracking QA should begin at the ad URL and continue through the final destination, campaign parameters, tag containers, platform pixels, consent behavior and the conversion event you actually optimize toward.
What this page covers
- Use the exact campaign URL and confirm HTTP status, final destination and every expected redirect.
- Verify UTMs, click IDs and affiliate parameters remain available where attribution depends on them.
- Confirm the expected GTM container, GA4 or Google tag and required ad-platform tracking.
- Separate page-load events from action-triggered conversions and test the relevant consent state.
- Save the tested URL, timestamp and baseline evidence, then retest after major landing-page or tag changes.